Chacha Chaudhary: Mascot of Namami Gange Programme


  • The iconic Indian superhero - Chacha Chaudhary has been declared as the mascot of the Namami Gange Programme.
  • The decision was taken during the 37th Executive Committee meeting of the National Mission for Clean Ganga, NMCG.
  • NMCG has tied-up with Diamond Toons to develop and distribute comics, e-comics and animated videos.
  • Initially, the comics will be launched in Hindi, English and Bengali.
  • The content will be designed with the objective of bringing about behavioral change amongst children towards Ganga and other rivers.