20 March: World Sparrow Day

Every year March 20 is observed as World Sparrow Day to raise awareness about the bird. The need for marking this day was felt due to the tremendous decrease in its population.
The theme for this year is “I Love Sparrows ".
World Sparrow Day is an initiative of the Nature Forever Society, which is a non-government organisation (NGO) run by Mohammed Dilawar, who's an internationally acclaimed conservationist.