ODOP and DAY-NRLM Collaborate to Unveil 'ODOP Wall'

• 17 Aug 2023

Recently, the One District One Product (ODOP) initiative and Deendayal Antyodaya Yojna - National Rural Livelihoods Mission (DAY-NRLM) have jointly introduced the 'ODOP Wall'.

Key Points

• Promotion of Unique District Products Under this collaboration, products with distinctive qualities and cultural significance are being identified from various districts.
• Places of Origin: These include handicrafts, handloom items, and agricultural products that hold a strong connection with their places of origin.
• Empowering People: The partnership aims to drive consumers towards emporia, increasing sales and promoting SARAS products, thereby further uplifting indigenous crafts and rural Self Help Groups (SHGs) of women.
• Strengthening Indigenous Craft and Artisans: This collaborative effort holds the potential to strengthen the position of indigenous crafts and artisans.
• By promoting and showcasing unique district products, the 'ODOP Wall' initiative contributes to the recognition and growth of rural artisan communities.
• ODOP: ODOP program, administered by the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry, strives to make India and its people self-reliant by fostering balanced regional development in every district.
• The program identifies, promotes, and brands a unique product from each district, encompassing various sectors, including handlooms and handicrafts.