Ministry of Tourism Unveils 'Travel for LiFE' Cleanliness Campaign

• 28 Sep 2023

On 27^th Sept, the Ministry of Tourism introduced the innovative 'Travel for LiFE for Cleanliness Campaign' on World Tourism Day 2023 as part of the ongoing Swachhata Hi Seva Swachhata Pakhwada, marking a significant step towards India's commitment to cleanliness and environmental sustainability.

Key Points

• Virtual Launch: The global launch of Travel for LiFE took place virtually at Bharat Mandapam, attended by international organizations, G20 delegates, industry leaders, and representatives from State Governments.
• Nationwide Drive: The Travel for LiFE Campaign is a nationwide cleanliness drive planned at 108 tourist destinations across India, with a focus on eliminating single-use plastics and promoting eco-friendly alternatives.
• Campaign Goals: The campaign aims to enhance garbage disposal, sanitation facilities, and eco-friendly practices, actively involving schools, colleges, and Yuva Tourism Clubs (YTC).
• CPMS Cleanup: For Swachhata Hi Sewa (SHS), ASI identified 100 Centrally Protected Monuments and Sites (CPMS) and 55 site museums for comprehensive cleanliness activities, including the removal of SUP and non-biodegradable products.
• Environmental Mission: Travel for LiFE is part of Mission LiFE, promoting actions for environmental conservation, biodiversity protection, economic development, and socio-cultural heritage preservation within tourism.