SAI Launches 'Halla Bol' Short Movie Series to Inspire Asian Games-bound Athletes

• 07 Aug 2023

Recently, the Sports Authority of India (SAI) initiated 'Halla Bol' short movie series, part of the 'Cheer4India' campaign, spotlighting the journey of Asian Games-bound athletes and fostering enthusiasm for the upcoming Hangzhou Asian Games.

Key Points:

• Inspiring Athletes and Youth: The series intends to uplift both Asian Games athletes and the younger generation, encouraging them to engage in sports.
• 19th Edition of Asian Games: As the Indian contingent prepares for the 19th edition of the Asian Games, the 'Halla Bol' series offers insights into the dedicated efforts and aspirations of talented athletes representing the country.
• Continuation of a Tradition: The 'Halla Bol' series follows the precedent set by 'Olympics ki Aasha,' a similar movie series launched prior to the Tokyo Olympics, further bolstering the spirit of athletes and promoting sports across India.