National Media Campaign for Department of Land

• 14 Aug 2023

On 11^th august, 2023, Union Minister of Rural Development and Panchayati Raj inaugurated the National Media Campaign of the Department of Land Resources (DoLR) in New Delhi.

Key Points:

• Promoting Land Governance Initiatives: The campaign's objective is to inform the public about advancements in Land Governance and the Watershed Development Component (WDC) of Pradhan Mantri Krishi Sinchayi Yojana (PMKSY).
• Focus Areas: The initial phase of the campaign will highlight the National Generic Document Registration System (NGDRS), WDC-PMKSY, and the Cactus Project.
• Digital India Land Records Modernization Program (DILRMP): The DILRMP was launched in 2016 to achieve 100 percent financial assistance to State Governments for the computerization of Sub Registrar Offices (SROs) under the Digital India initiative.
• NGDRS Implementation: NGDRS offers a unified software solution for land registration across the nation, with provisions for state-specific customization.
• Achievement and Targets: 94 percent computerization of Sub Registrar Offices has been accomplished, and the goal is to achieve 100 percent by the following March. Manual document registration has transitioned to e-registration.
• Enhancing Public Participation: The national media campaign aims to amplify awareness of the Department's activities and encourage greater public engagement.
• Comprehensive Media Plan: The Media Plan includes various components such as Outdoor Media, Social Media, Bulk SMS, and Radio Jingle for the first phase of the campaign.