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Union Minister Launches 'CRIIIO 4 GOOD' Program

  • 29 Sep 2023

On 28th Sept, Union Minister has introduced 'CRIIIO 4 GOOD,' an online life skill learning initiative, in collaboration with the International Cricket Council, UNICEF, and the Board of Control for Cricket in India.

Key Points

  • Promoting Gender Equality through Cricket: The program leverages the popularity of cricket to empower girls and boys with life skills and raise awareness about gender equity.
  • CRIIIO 4 GOOD Modules: 'CRIIIO 4 GOOD' comprises eight cricket-based animation films designed to promote gender parity, equip girls with essential life skills, and encourage sports participation.
  • These modules are designed to engage and educate young audiences, emphasizing life skills and gender equality.
  • The program is accessible free of charge on criiio.com/criiio4good in English, Hindi, and Gujarati.
  • Themes of Learning Modules: The eight modules cover various life skills such as leadership, problem-solving, confidence, decision-making, negotiation, empathy, teamwork, and goal setting.
  • They use cricketing examples and state-of-the-art animation to make the content engaging and relatable.
  • In-depth research into local nuances ensures the content resonates with the target audience.