CCPA Introduces Draft Guidelines to Curb Misleading Coaching Ads

• 19 Feb 2024

The Central Consumer Protection Authority (CCPA) recently unveiled draft guidelines aimed at curbing misleading advertisements in the coaching sector, inviting public feedback until March 16.

Key Points

• Draft Guidelines Overview: The CCPA has issued draft guidelines to prevent misleading advertisements in the coaching sector, seeking input from the public until March 16.
• Stakeholder Consultations: The Ministry conducted extensive discussions with various stakeholders, including coaching institutes, law firms, and consumer organizations, to frame the guidelines.
• Definition of Coaching: Coaching is defined as any form of tuition, instructions, or academic support provided by an individual, with the guidelines encompassing both free and paid courses.
• Criteria for Misleading Ads: Ads concealing important course information, making false success claims, or creating false senses of urgency will be deemed misleading under the guidelines.
• Applicability and Objective: The guidelines aim to protect consumers from deceptive advertising practices in the coaching sector. It is applicable to all individuals engaged in coaching activities.
• False Claims Scrutiny: Claims guaranteeing academic success, job placements, or promotions must be substantiated by coaching institutes to avoid being labeled as misleading.