Maldives Tourism to Woo Indian Visitors

• 12 Apr 2024

On 11th April 2024, the Maldives announced plans to hold road shows in major Indian cities in an effort to regain Indian tourist numbers, following a social media backlash.

Key Points

• Tourism Decline: Indian tourist arrivals to the Maldives drop significantly after derogatory remarks against India and PM Modi, prompting cancellations.
• MATATO Initiatives: The Maldives Association of Travel Agents and Tour Operators (MATATO) holds discussions with India's High Commissioner to enhance travel cooperation.
• Social Media Backlash: Negative social media posts by Maldivian officials after PM Modi's Lakshadweep visit lead to a decline in Indian tourist numbers.
• Tourism Statistics: India's position as a top visitor country decline, ranking sixth after China, the UK, Russia, Italy, and Germany, according to Maldives' Ministry of Tourism.
• Collaborative Efforts: MATATO plans road shows and media familiarization trips in Indian cities, aiming to strengthen ties and promote the Maldives as a premier travel destination.
• Diplomatic Relations: Discussions at the Indian High Commission in Male pave the way for closer cooperation between India and the Maldives in tourism initiatives.
• Future Prospects: MATATO emphasizes the importance of partnering with Indian travel associations to boost tourism and foster sustainable growth in the region.