ICC Launches ‘Will to Win’ Campaign for Women’s World Cup

• 10 Sep 2025

On 9th September 2025, the International Cricket Council (ICC) released its flagship ‘Will to Win’ campaign film ahead of the ICC Women’s Cricket World Cup 2025.

• The ‘Will to Win’ campaign film highlights determination and perseverance as the core values that drive women cricketers from their early aspirations to achieving global sporting excellence.
• Leading international stars feature prominently in the film, including India’s Smriti Mandhana and Harmanpreet Kaur, Sri Lanka’s Chamari Athapaththu, Australia’s Ellyse Perry, South Africa’s Marizanne Kapp, Pakistan’s Muneeba Ali, Bangladesh’s Nigar Sultana Joty, New Zealand’s Melie Kerr, and England’s Nat Sciver-Brunt.
• Through an emotionally powerful narrative, the campaign depicts these players’ present-day achievements alongside glimpses of their relentless journeys, sacrifices, and childhood dreams, showcasing the resilience that underpins women’s cricket.