‘Swadeshi’ Marketplace for Made-in-Bharat Products

On 12th May 2026, the government-backed DigiHaat announced the launch of ‘Swadeshi’, a dedicated marketplace for promoting authentic “Made-in-Bharat” products and strengthening local production ecosystems.

The initiative has been launched in line with the vision of Atmanirbhar Bharat through Swadeshi-driven commerce.
Owned by the Open Network for Digital Commerce (ONDC), the platform enables consumers to directly purchase products from artisans, farmer groups, self-help groups, NGOs and Indian brands.
The marketplace features Bharat-made products across categories such as food grains, seed products, apparel, handicrafts, home décor and bags.
According to DigiHaat, over 2,000 artisans and more than 1,100 farmer groups from across India are already connected to the platform.
The initiative aims to emerge as a national marketplace based on the principle of “Bharat Se, Bharat Tak”.
In April 2026, DigiHaat also launched metro ticketing services in regions including Delhi-NCR, Mumbai and Bengaluru.
The platform crossed 2 million downloads and built a community of over 30,000 users during the same month.
DigiHaat also provides services such as food delivery, ride-hailing and e-commerce through partner networks including Bharat Taxi and Namma Yatri.
DigiHaat operates as a wholly owned subsidiary within the ONDC ecosystem under Nirmit Bharat, a Section 8 not-for-profit entity.