Department of Fisheries Launch Matsya Sampada Jagrukta Abhiyan

• 18 Sep 2023

On 15^th September, 2023, the Matsya Sampada Jagrukta Abhiyan program was launched, marking the completion of three successful years of Pradhan Mantri Matsya Sampada Yojna (PMMSY).

Key Points

• Objectives of the Campaign: Matsya Sampada Jagrukta Abhiyan aims to enhance outreach across India and ensure 'last-mile connectivity.'
• The campaign will run for six months from September 2023 to February 2024, featuring 108 events.
• It focuses on disseminating information and knowledge about the achievements of the Government of India over nine years, highlighting beneficiary success stories, and reaching 2.8 crore fish farmers and 3477 coastal villages.
• Background: Pradhan Mantri Matsya Sampada Yojana (PMMSY) is the flagship scheme of the Department of Fisheries, Ministry of Fisheries, Animal Husbandry & Dairying, Government of India, launched on September 10, 2020, to promote the fisheries sector's growth.
• PMMSY consolidates efforts from various schemes and initiatives to boost India's fisheries sector, contributing to income generation, employment, and technology infusion.