BCCI-Gemini Sponsorship Deal

• 27 Jan 2026

In January 2026, the Board of Control for Cricket in India (BCCI) has secured a ₹270 crore sponsorship deal with Google’s artificial intelligence platform Gemini ahead of the 2026 Indian Premier League (IPL).

• The three-year deal underlines IPL’s strong global appeal and growing interest of AI platforms in Indian cricket.
• Gemini’s rival ChatGPT is already a sponsor of the ongoing Women’s Premier League (WPL), reflecting increasing AI industry engagement with Indian sports.
• The agreement reinforces IPL’s position as a premier global sporting property.